Showing posts with label TECH. Show all posts
Showing posts with label TECH. Show all posts

Apple Issues $1 Billion Green Bond After Trump's Paris Climate Exit

Apple offered a $1 billion bond dedicated to financing clean energy and environmental projects on Tuesday, the first corporate green bond offered since President Donald Trump withdrew the United States from the Paris climate agreement. The offering comes over a year after Apple issued its first green bond of $1.5 billion -- the largest issued by a U.S. corporation -- as a response to the 2015 Paris agreement. Apple said its second green bond is meant to show that businesses are still committed to the goals of the 194-nation accord. "Leadership from the business community is essential to address the threat of climate change and protect our shared planet," said Lisa Jackson, Apple's vice president of environment, policy and social initiatives

Chess.com Has Stopped Working On 32bit iPads After the Site Hit 2^31 Game Sessions

Apple's decision to go all in on 64bit-capable devices, OS and apps has caused some trouble for Chess.com, a popular online website where people go to play chess. Users with a 32bit iPad are unable to play games on the website, according to numerous complaints posted over the weekend and on Monday. Erik, the CEO of Chess.com said in a statement, "Thanks for noticing. Obviously this is embarrassing and I'm sorry about it. As a non-developer I can't really explain how or why this happened, but I can say that we do our best and are sorry when that falls short." Hours later, he had an explanation:The reason that some iOS devices are unable to connect to live chess games is because of a limit in 32bit devices which cannot handle gameIDs above 2,147,483,647. So, literally, once we hit more than 2 billion games, older iOS devices fail to interpret that number! This was obviously an unforeseen bug that was nearly impossible to anticipate and we apologize for the frustration. We are currently working on a fix and should have it resolved within 48 hours.

Cook Says Apple Is Focusing on Making an Autonomous Car System

After years toiling away in secret on its car project, Apple Chief Executive Officer Tim Cook has for the first time laid out exactly what the company is up to in the automotive market: It's concentrating on self-driving technology. "We're focusing on autonomous systems," Cook said in an interview on Bloomberg Television. "It's a core technology that we view as very important. We sort of see it as the mother of all AI projects," Cook said in his most detailed comments to date on Apple's plans in the car space. "It's probably one of the most difficult A.I. projects actually to work on." [...] "There is a major disruption looming there," Cook said on Bloomberg Television, citing self-driving technology, electric vehicles and ride-hailing. "You've got kind of three vectors of change happening generally in the same time frame." Cook was also bullish about the prospects for electric vehicles, a market which last week helped Tesla become the world's fourth-biggest carmaker by market capitalization, even as it ranks well outside the top 10 by unit sales."It's a marvelous experience not to stop at the filling station or the gas station," Cook said.

Verizon Closes $4.5B Acquisition of Yahoo, Marissa Mayer Resigns

After Yahoo shareholder approval last week, Verizon today announced that it has finally closed its acquisition of Yahoo, which it plans to combine with its AOL assets into a subsidiary called Oath, covering some 50 media brands and 1 billion people globally. It will be led by Tim Armstrong, who was the CEO of AOL before this. As expected, Marissa Mayer, who had been the CEO of Yahoo, has resigned. "Given the inherent changes to Marissa Mayer's role with Yahoo resulting from the closing of the transaction, Mayer has chosen to resign from Yahoo. Verizon wishes Mayer well in her future endeavors," Verizon said in a statement. You can find Marissa in her own words here on Tumblr. It's a long list of the achievements made with her at the helm these last five years, and -- alas -- you will only read of the struggles that Yahoo went through between the lines. The deal, nevertheless, brings to a close the independent life of one of the oldest and most iconic internet brands, arguably the one that led and set the pace for search -- the cornerstone of doing business on the spaghetti-like internet -- at least until Google came along and surpassed Yahoo many times over, and led the company into a number of disastrous and costly attempts to redefine itself, ultimately culminating in the sale we have here today.

Russian Cyber Hacks On US Electoral System Far Wider Than Previously Known

Russia's cyberattack on the U.S. electoral system before Donald Trump's election was far more widespread than has been publicly revealed, including incursions into voter databases and software systems in almost twice as many states as previously reported. In Illinois, investigators found evidence that cyber intruders tried to delete or alter voter data. The hackers accessed software designed to be used by poll workers on Election Day, and in at least one state accessed a campaign finance database. Details of the wave of attacks, in the summer and fall of 2016, were provided by three people with direct knowledge of the U.S. investigation into the matter. In all, the Russian hackers hit systems in a total of 39 states, one of them said. The scope and sophistication so concerned Obama administration officials that they took an unprecedented step -- complaining directly to Moscow over a modern-day "red phone." In October, two of the people said, the White House contacted the Kremlin on the back channel to offer detailed documents of what it said was Russia's role in election meddling and to warn that the attacks risked setting off a broader conflict.

Top Guide You Need When Buying A Phone 

Some of us might have come across companies, which sells phones that are maid by fake phones manufacturers. And this phones which we buy will look exactly 99.8% as the original, and unknowingly to some people they will think it's the real product of the phones they want to buy, so the buyer gets tricked because of the cost price of the phone is lower than the original product.

I have also met some of my friends who have fall victim to buying fake phones for cheaper amounts and they rejoice not knowing that they have bought the fake version of the phone and later-on, they will begin to discover all the features that are not available but are fully available in the real/original product.

These fake products usually have nice and beautiful casings to convince the buyer to buy them, and after buying it, the buyer will start encountering problems like: low memory space, poor camera pixel(phone camera might not be good enough), low RAM(random access memory) and more issues to be generated while using the phone.
So for those who wants to get phones but afraid of getting the wrong one, my dear breath in, this post is for you.

How To Identify Original Phones When Buying

Dial *#06# for all types of phone

A number will display on your phone screen
All Nokia, symbian and other phones in line with each other, will display serial number.

While other phones like: China phones, Android, i-phone etc.will display IMEI(International Mobile Equipment Identities).

> NOTE: The things that displays involves:

1) The number must begin with 35, except i-phones which must start with 01.
2) Make sure the numbers are up to 15 digits.
3) Finally, make sure that the numbers that are displayed is the same with the one at the back of your phone battery side.

> Additional option for Android phones

Dial *#*#4636#*#* 
Things displayed involves: (Phone Information, Battery Information, User Statistics, Wifi Statistics)

> RAM

Check out the RAM(Randow Access Memory), make sure it's up to 1gb and above if not, you will start discovering problems like: 
- Phone seizing
- Inability to run some apps and others.

Location- Settings> App> Running apps> You view it there

> BATTERY VOLTAGE

Also make sure you take a close look at the battery voltage before buying, although this one in particular is not that important cause, it might be written but it's not really capable. So if 
you have good/strong battery, it's good choice but, note that you can always get an original one else where.

Location- At the Back of the Battery Or On the Phone Pack Or You can also use this number( *#*#4636#*#*)

> CAMERA

Camera also is not that important for some but, you should also check the camera practically and not only reading its details. As i said before anything can be written but the system is not really capable.

Camera Location- Phone Home Screen Or At the Phone Menu.

> BLUETOOTH

This one, as we all know is used for transferring files, songs, images, videos and others. Although, android and other top smart phone users are now used to using app like: Flash-share, Xender, Hotspot and other sharing apps around, no one has time for bluetooth but you will need it cause, not all phones can relate with other using the above listed app, phones like; Windows to Android, blackberry to Android and more. So, make sure you check it out before buying a phone cause, bluetooth will be useful in such cases.

Bluetooth Location- At phone drop-down menu Or Goto> Settings>Bluetooth

> STORAGE

Phone inbute storage is another issue you should make sure you check it very closely before buying a phone, you should always look up to buying a phone with 4GB to 32GB inbut storage so that you won't be have Low Storage Space(LSS) problem.

Storage Location- Goto> Settings> Storage Or File-manager

> SPEAKER

speaker is not really important cause you can make use your head-set for Calls and Musics, but in some cases whereby head-sets are not available, it can before helpful. So make sure it's intact.

Test- Goto> Setting> Notifications/Rind-tones> then Play a ringing tone Or Make An Imagency Call.

With these guides, you can now boldly go to any company of your choice and buy any phone you like.

6 Reasons Why You’re Not Getting Called Back After Job Interviews

Not getting called up for job interviews can be the most frustrating time in any job seeker’s life. Chances are, you must have done all that is required by sending killer resumes and awesome cover letters to boot.

Not only that, to cover all bases and increase your chances of landing the perfect job, you applied to as many reputable companies as possible. Still, you are yet to be called for any job interviews.

The question now is, what is wrong? Why are so many people you know getting called up for interviews while you are still in the lurch? It’s not as if they are more qualified than you or their application was better than yours.

The frustration of not getting a job interview might lead you to start thinking you must be jinxed. Hold on a minute. Perhaps, there are certain things you are not doing right.

Here are some of the things most candidates who never get called up for interviews neglected while searching for a job.

1. Application documents are not universally compatible

Many candidates think any word editor or software used to type a resume, cover letter or CV is compatible with every software. That is patently false.

The fact is, some documents would not open in some programs or systems. One could be so unlucky that the only place the documents can be read was where the documents were created.

In a case like this, the hiring manager would just hit the ‘next’ button to open a new application. After all, it is most likely there are hundreds of applications to go through.

To avoid this, before sending your documents to the company, send it first to some of your friends. Make sure the documents can open on their laptops, tablets, mobile phones, and desktops.

If there are problems reading them on any of those platforms, fix the problems. Only then can you be sure your documents can be read on any computer or system.

2. Be specific who you address your cover letter to

Okay, you have a top-notch resume; your cover letter addresses all the relevant points and is likely to leave any hiring manager swooning with eagerness to invite you for an interview.

However, you are not getting the sort of replies you want. Here is the thing, most hiring managers would tell you they are tired of reading generic cover letters starting off with, ‘To Whom it May Concern’ or ‘Dear Hiring Manager.’

Making it a bit personal by addressing the cover letter to the right person is just the thing to give you an edge. These days, the Internet has made it easy to get all sorts of information about anything. So use the net and Google to find out who the hiring manager is. Then use that name in your cover letter.

How hard can that be?

3. Market yourself aggressively offline

There are many jobs available not listed online. If your job search is limited to applying for online listings only, you are putting all your eggs in one basket; while at the same time competing with thousands of candidates applying for these jobs.

Many companies fill up vacant positions in-house or from referrals from people working there. So to improve your chances of getting interviews, take your CV and resume to targeted companies and drop them with the relevant HR department.

This is an even more effective way of getting called for job interviews. For starters, you know your application is already with the company. Also, the companies are most likely places you really want to work.

4. Never ignore instructions or directions

Granted, reading an application can be very tedious. One can easily become jaded after reading so many applications. Some of them have instructions that read like they were designed by some wicked HR clerk intent on frustrating your life.

However, no matter how long the instructions and directions are, make sure you don’t ignore any of them. Some might seem innocuous, but be assured they were put there by the hiring manager for specific reasons.

Ignoring any instruction would give the hiring manager the impression you are not so hot on small details. So, to show the hiring manager you are a detail-oriented person, read the instructions more than once, and follow each of them as directed.

5. Networking is very important in your job search

This is an important point many job seekers never take seriously. Don’t just sit at home waiting for your phone to ring. People are out there giving out information to the right people concerning their application.

Yes, you need to follow up your application by telling people who might be able to put in a word or two in your favor. It won’t hurt your chances one bit.

If you don’t know anybody connected to the company, reach out to friends on any social media and ask. You would be surprised the sort of pointers you get from friends.

At the least, you would get the contact address of somebody who can be helpful. Best of all though, a friend or two in your network would know somebody important in the company.

So never underestimate the power of reaching out to as many people as possible.

6. Make sure you can be found online

Some hiring managers use social networking sites like Facebook, Instagram, and Pinterest, to get an idea who the applicant is.

It is not enough to have an active Facebook or Instagram page though, you must make sure your activities on these sites portray you as a very serious-minded person.

You don’t want some curious hiring manager coming across weird posts or things not expected of a serious 9-5 person. So you better brush up your posts on your social media accounts that even your grandmother would be proud of.

So these are the six ways that would start getting you job interviews. If you have any more tips you think are important, do tell us about them in the comment section below.

7 Small Things You Should Do To Be Successful

We’re all familiar with the saying, “it’s the little things that count”. In the same vein, to be successful you have to pay attention and consistently do seemingly little things to achieve that goal. Jumia Travel, the leading online travel agency, shares 7 small things to do if you want to successful.

Focus More on Being Productive

It’s not enough to just be busy doing one thing or the other. To be successful, you must find ways to be productive in all you do. Nothing you commit your time, skills or knowledge to should be a waste. Find ways to always get things done efficiently and get tangible results from it.

Focus on Always Being At Your Best

To be successful, you should live by this mantra, “If it’s worth my time, it’s worth my best.” Try to create a track record of diligence and commitment for yourself in whatever you do. Ultimately, this will culminate in consistent excellence for you, which is bound to eventually single you out for good in your endeavours and lead you to success. If you’re in doubt, just give it a shot. Also, find, relate with and hang around people who complement your strengths and help bring out the best in you.

Focus on Making Continuous Improvement

Your best last year should not be your best this year. Focus on continually improving and expanding your capabilities. Consistent improvement secures your relevance in the scheme of things, especially in the workplace. Take a step at a time, with little improvements and advancements here and there, and before you know it you’ll surprise even yourself.

Take Care of Your Body

You can hardly function at your best and be successful, if your body and mind is weak. Success is largely mental and your body plays a vital role in helping you achieve success, so you should never for any reason neglect the two. It’s going to be quite difficult for a sick or terminally ill man or woman to be successful. Besides, the point of striving for success in the first place, is to actually enjoy it. Pay attention to your mental and physical health.

Live a Balanced Life

Success isn’t only measured by monetary wealth. To be truly successful, you’ll have to agree that vital aspects of your life have to be at least be okay (if not perfect). You should learn to balance making money with living a healthy life and paying attention to your family and friends. You must put your life and personal goals in perspective, and at every point learn to give to Caesar what is Caesar’s.

Be Positive and Responsible

Every time you want to be negative about certain aspects of your life, sit down and think of what it will cost you to just be positive. Optimism and positivity enhances your drive, which is very essential for success in the first place. One can hardly succeed without drive. You should also be responsible enough to take responsibility for your success. No one can stop you from succeeding if you are truly determined to. Well, no one but yourself.

Be Focused and Consistent

Remember the saying, ‘Jack of all trades, master of none’. Focus and consistency are extremely vital ingredients for success. Assess the five most successful people in the world, there is one thing they all have in common – a ‘niche’. They’re all known for something. Being focused and consistent helps you remain patient and persistent when you need to be. It also helps to enhance your strengths and helps you overcome your weaknesses. It saves you from procrastination and helps you see through your plans. Be focused and consistent. It will go a long way for you.

6 Easy-to-do Online Jobs You Can Do From Home Without Any Skill

By now, as many of you are aware, I am of the belief that the internet is more than just where we should just catch fun. No rule says we cannot have fun while we earn. After all, the fun itself is not really free. We all buy data to access the internet. So, what if we also make some money out of it? I mean, what if we decide to earn legitimately from it?

It is on this ground that I am bringing fresh online ideas that you can tap into. They are easy-to-do because they are not time-consuming and require virtually no skill. More still, they are in great demand. You just need to know where to look on the internet. With a little research, you can uncover a huge market for yourself. Some nairalanders who engage in these jobs have more demand than what they can meet. Subsequently, they have to hire others. If you pick one or two from the list of these jobs, you will soon discover that all you need do is learn the ropes of how to go about it. With time, you will be able to deliver plenty jobs in a short time while earning handsomely.

So are you ready to earn some money online? If your answer is “yes”, then read on.

1. Transcription: This job requires you to convert speech on audio or video files to written texts. As you can see, this requires no skill. When you receive any job, you are to listen to the recording and write it word-for-word. The transcriptions can be on anything ranging from proceedings at a meeting to voice dictations etc. To make it easy on yourself, you should get a headset which can help boost the sound of the recordings which will, in turn, make your transcription easy.

2. Article writing: Article writing is one job that is always on demand. Most people think this is difficult and require skill, but it does not. Many people with education that has nothing to do with writing are doing this job to make ends meet. Most information on the internet is recycled, and very few are new. Clients are aware of this, and that is why they will give you writing jobs from a wide variety of subjects. If you can basically research, understand and rewrite stuffs, then you are good to go. The reason you need to know how to rewrite in your own words is to avoid plagiarism.

3. Online Data Entry: These kind jobs command some experience and basic computer knowledge. In this job, you are to input data which may be alphabetic, numeric or symbolic into a company’s system. The data may come in handwritten forms or audio files. You need to be well organized to excel in this job. Also, meeting deadlines is very important. Of course, it offers great flexibility regarding work timings: night or day shifts, part time or full time.

4. Voice Over: How good is your oral English? If you have a good command of English language and pronunciation, this is what is ideal for you. There are individuals and companies who need audio recordings for various purposes. Going directly to online markets where people like you are, is more cost effective for them. You will often get requests for voice over on virtually anything you can imagine. Jobs of this nature generally will require at least a 30 seconds voice over for which you will be paid.

5. Translation: If you can speak two or more foreign languages, you may be interested in this. People who can speak another foreign language are like hot cakes. There are various reasons why this kind of people is needed online. It could be to hire them as an instructor or to translate from one language to another. And since people who can speak multiple languages are in short supply, the offer for their service is often very attractive.

6. Affiliate Marketing: This is one job that many people are yet to take advantage of. Maybe the reason is that the idea has not been around them for long. What this job entails is recommending products to people online. People always need clarifications when they want to make purchases so they can be better informed. This is where you come in. Whenever they make the purchase of the products, you will get a commission from the sale. I have compiled everything you need to succeed in Affiliate Marketing as you will see below. The job is easy. What you need to do is simply to make recommendations. And there is no limit to how much you can earn. 

In summary, there are so many ideas on earning online. If you’ve never found the ones that suit you, it is because you never did any research. With the above fresh ideas, you begin to earn right from the comfort of your home. All you need do is pick one and start working on it. 

How to add your Websites Icon Link to the Home Screen of your Android Phone

Your smartphone or tablet’s home screen isn’t just for apps. Whatever platform you’re using, you can pin your favorite websites to your home screen so you can quickly access them.

Some platforms offer bonus features. For example, Chrome for Android opens these websites in their own windows with no browser interface, while Windows 8 and Windows Phone offer live tile updates on some websites.

HOW TO DO IT

Launch Chrome for Android and open the website or web page you want to pin to your home screen. Tap the menu button and tap Add to homescreen. You’ll be able to enter a name for the shortcut and then Chrome will add it to your home screen.

The icon will appear on your home screen like any other app shortcut or widget, so you can drag it around and put it wherever you like. Chrome for Android loads the website as a “web app” when you tap the icon, so it will get its own entry in the app switcher and won’t have any browser interface getting in the way.

Other popular Android browsers also offer this feature. For example, Firefox for Android can do this if you tap the menu button, tap the Page option, and tap Add to Home Screen.

8 Best Wordpress Tools And SEO Plugins For Your Website

Welcome to the list of some of the best WordPress SEO plugins which you can use on your blog to better exposure your website and generate swarms of traffic from search engines.

Search engines are the best major source of traffic for most websites and for this singular reason, many blog and website owners often ask for the best SEO tips and plugins that can improve SEO of their WordPress sites. 

Therefore, in this post, I will be sharing 8 best WordPress SEO plugins and tools that will improve your website SEO.

My main focus in this post is on the best Wordpress SEO plugins that are very crucial for improving the different aspects of SEO of your website and increase its overall visibility.

Search engine optimization is extremely vital for every website; this is because every search engine mostly Google and Ask can bring you swarms of targeted traffic if your site is properly optimized. 

It is important that before you start the optimization process of your website, you should understand the basics of SEO. Read this SEO beginner guide.

WordPress is no doubt the best SEO friendly content management platform; the overall process of optimizing your site is made simple. All that is required of you is to make sure you use a SEO friendly WordPress theme for your blog then install a good WordPress SEO plugin.

8 Best WordPress Tools and SEO Plugins:

1. WordPress SEO by Yoast

It is one of the most downloaded and installed WordPress plugin of all times. Yoast’s WordPress SEO is a comprehensive solution for all your on-site SEO requirements.

It allows you to add SEO title, Meta description, and Meta keywords to each post and page of your site.

You can also write custom title for your main site, archives, and category and tag pages. It also adds Open Graph Meta data, Twitter Cards, Sitemaps and ping search engines whenever you update your site.

2. Google Keyword Planner

The search giant Google is the only one under heaven that has more insights into what people are searching for on the internet

Google Keyword Planner tool is a free to use tool that can give you your own keyword ideas from Google itself by using this free tool.

This free tool is offered to Google’s advertisers for free and anyone can use it. Its main purpose is to show advertisers the keywords they can bid on for their advertising campaigns. 

It also helps advertisers choose right keywords by showing them an estimate of search volume, number of results, and difficulty level.

3. SEMrush

SEMRush is a tool that Professionals use to gather analytical insights from their competitor’s in order to improve on their own SEO. Some of the benefits include: 

• You learn organic keywords to rank for in your blog
• You get places where you can get back links from
• Insights into your competitor’s advertising strategies and many more.
4. Spyfu https://www.spyfu.com/

Search for any domain and see every place they've shown up on Google: every keyword they've bought on Adwords, every organic rank, and every ad variation in the last 11 years.

Learn how to connect with these domains, too. Find online and traditional leads methods -- social media, email, phone, and address -- you can't find anywhere else.

SEO Research

Outrank your Competitors: Improve your ranks by tapping into your competitors' keyword strategies.

Get to the Top Position: Build momentum. Move keywords in the top 50 results onto the first page.

Sell SEO Services: We make SEO value as easy to understand as PPC, with branded reports.

PPC Research

Find Profitable Keywords: Discover the competitions most lucrative keywords that you're missing.

Eliminate Bad Keywords: Weed out money wasting keywords with our negative match suggestions.

Find the Best Ad Copy: Skip the testing. Leverage your competitors' lessons from historic hits and misses.

5. Open Site Explorer.

This is a great tool developed by Moz, this free tool enables you check the data of any domain name of your choice. You can see who is linking to that domain and what anchor texts they are using. 

This great tool offers varieties of information ranges from top pages, linking domains, which pages are linked on your site and many more. Even though this tool is free, it has daily search limits for each user.

6. Broken Link Checker

Broken links are dangerous to the overall wellbeing of your website; it renders bad experience to your audience, and can also affect your website’s SEO. 

It is very important that you check your website from time to time for broken links and fix them.

Broken Link Checker is a free WordPress plugin that enables you to find and locate all broken links on your WordPress site. It equally allows you to fix all broken links without having to edit your posts. It is a highly useful plugin, and it’s totally free. 

Warning: 
This tool can become resource consuming thereby slowing down your server which in turn affects the loading time of your website. Some hosting providers have already blacklisted this plugin on their servers.

7. SEOquake

SEOquake is a very potent SEO tool, though available as a browser addon for Google Chrome, Mozilla Firefox, Opera, and Safari web browsers. 

It is potent enough to provide accurate SEO related information for any website of your choice. The information provided include page rank, site age, last updated, alexa rank, and many other relevant information. SEOquake is one of the most downloaded browser addon by SEO experts.

Another feature of SEOquake is the toolbar which displays all these information for all the search results. 

8. KeywordTool.io

Keyword Tool is another very good free keyword research tool available right now on the internet. It helps generate keyword ideas by just typing in a keyword. 

Keyword Tool is very fast and most importantly, it is completely free for every user. You can use it to optimize content on your WordPress site. It also helps you generate keyword suggestions from YouTube, Bing, and App Store as well.

How to Start a Strategy to Build Links and Get Backlinks

Whether you've just joined a marketing department, decided to go adventurously, or try to place your small business on the digital map, you've come to the right place. You are here because you know that link building moves the needle visibility of search engines. The best search engine spots are highly competitive, regardless of sector and search rankings are critical to a company's overall digital marketing strategy.

I'm here to tell you how link building works, what you can expect, and how you can start. You will never be an effective link builder if you do not understand the basic concepts. This post describes the principles and practices that you can implement for your own account.

There is, of course, a lot of whimsical information that circulates on the Net, for my part, I like to read the case studies that mention some success, but you have to master the fundamentals before you start.

How (and why) build links
The Web is built on links. 
When you visit a website that hosts content on a topic you love, and that they are linked to other content like "know more", what is the probability of clicking on that link? If you trust this website, I would say the answer is "very likely".

Imagine, just for a moment that Google does not exist. Or, more generally, that search engines do not exist. If there was no Google, how would you find the content you want? How could you read your favorite topics or buy new gadgets or household items?

You must click on the links that offer trusted Web sites. Before the ubiquity of search engines, blogrolls and resource pages helped us find the content we wanted. And all these pages were built on links. Internet users viewed these links as valuable as gold. And, to this day, they are still.

Basically, if another website connects to your website, it is a trusted brand.

Links are a big part of Google's global search algorithm, and they are an important part of ranking in search engines. If your website has links from reliable and relevant websites, Google notices these links and is likely to place you higher in the results pages on selected keywords.

The text part of a link is called "anchor text" (in the past, link builders have abused anchor text.) They have built hundreds (or thousands) of links on unwanted websites 'No human being ever visited.' Each link on these sites repeated the same anchor text).

Let's say you ran a building business. In the past, you could have introduced 1,000 links on websites with "house building" as anchor text, and you would probably have been ranked in the top 3 Google search results on that phrase. This tactic no longer works and Google can penalize you for that, if you try to bypass the system. Do not place links on unwanted websites, and do not block "house building" in unrelated content. Your visibility on the search engines will not increase and it will probably hurt you.

A good link is a vote of confidence for your website. For Google to consider that your link a good link, it must come from a reputed website that is also relevant to your website, and the anchor text must be natural and make sense from a perspective perspective human. 
In 2017, it is important to have the "reader" in mind when you build links. The goal is to create links from other sites to your website.

But these ties must make sense.

Relevance
Now that you understand why inbound links matter, and how Google appreciates them, it is important to talk about their "relevance". 
Some irrelevant links will not hurt your ranking on search engines, simply because each link is not commercial.

Let's say a blogger who deals with cooking makes a link to your company's building website. 
At first glance, this seems irrelevant. But if this blogger writes a personal blog about renovating his house, and uses your material and link to you, the link becomes meaningful in the context of its content. 
These types of links should be the exception rather than the rule.

In general, there are two types of relevant links: 
- links corresponding to your niche or sector 
- links related to your location

If you have a website to present your building business, you would want links dealing with building or home renovation, or even links from manufacturers and related distributors. If your company is based in Lyon, you would also like links from other websites dealing with other topics but based in your city.

Do not get me wrong, it's great to get links from reputable sites like the Huffington Post, Gizmodo or BuzzFeed. But if these links are not necessarily relevant to what you are doing, they may be less valuable than a small blog link dealing with renovation.

Time is a scarce resource and building links takes a long time. In my experience, it is best to be realistic and opt for relevant websites rather than reputable websites.

Different types of links
There are different types of links you can build, and some are easier to build than others. The easiest links are not always the best - in fact, they are usually not. But as we do not have much time, so it's best to build effective links that make sense, and leave others behind.

Here are the most common types of links: 
- Link to existing content - these types of links come from blog posts, articles and other content already written. Let's say you read an article on home improvement and your site offers a blog post on the same topic. You contact the author of the original article and ask him to include a link to your blog somewhere in the article.

- Link in new content - this is often associated with guest blogging. You find a target website (relevant to your site), you propose to write content that will be linked to your site in a way that makes sense, and you ask to publish it.

- Resource pages - Many blogs and websites have resource pages, which are lists of links that the website reader can find useful or interesting. In this case, you should contact the webmaster and request that a page of your website be listed as a resource.

- Brand Mentions - If someone has mentioned you without linking to you, ask them to bind you. It's so simple.

- Link in directories - There are many directories on the web that no one ever visit. But there are many useful directories, really animated by humans and that people actually use. If you find a good directory related to your industry, place your website or email the webmaster!

There are other types of links of course, but these are the most common links you can build at the beginning, even in the early years.

Search Keyword
Before you start building links, you will need to do keyword research in order to track search queries and discover the best link opportunities. Your keywords are part of the search phrase you are trying to rank. In our example, we would like to rank on "building business", "home renovation" and some other key phrases.

To know what people are looking for, however, you need to do some research. 
Finding the right keywords is important, and thousands and thousands of pages are written on keyword research each year. 
You can get good insights from tools such as Google Keyword Planner, Keyword.io, or Moz Keyword Explorer. 
Searching for keywords is absolutely essential for link building.

Prospecting
Once you have your keywords in place, you will need to go in prospecting. Link prospecting is simply "finding relevant websites", they are traditionally referred to as "target sites". These websites must be relevant to your website, both from the point of view of the sector of activity or the geographical area. When I find target websites, I usually do dozens of Google searches and enter my target sites in a spreadsheet. There, I list the URL of the target site, the contact information and the date on which I contacted the website. Link prospecting takes time, but it is one of the most relaxing and fun part of the link building process. It allows you to explore the web! You will find some sites that you have never seen before, and you might even discover some rather odd things along the way.

Sensitization
Once you have found your target sites, it's time to start the awareness process. 
Awareness simply refers to contacting someone who manages your target site. It can be a blogger, a journalist, a webmaster or any other person who has control over the site. When you communicate with them, simply ask for a link!

This is the hardest part of building links, because here is a harsh reality: nobody owes you anything.

People can do whatever they want with their own websites, and this often includes ignoring your link requests. Webmasters and bloggers have been so much solicited in recent years that they saturate! Provide them with good content, or make sure that the content you ask them to link is something their audience will love to read. Make sure you ask them to bind to something useful. Create a linkable item. Always remember that no one wants to link to a product page.

Stay competitive
This is the most difficult part. There are no real shortcuts, and it takes time and practice to succeed. If you want to be an effective link builder, you will have to spend hours there. Even if you build 6 relevant links in a month (and that's already very good!), You'll have to do even better next month. If you stop building links and your competitors are validating new links, you need not tell your work will be ruined.

You should also keep abreast of new Google algorithm changes and avoid spam at all costs. 
It's a never ending battle, but it's really worth it.

General advice
If you have already practiced all the points raised here, I applaud you. Link building is a great commitment, but it is also very effective. If you are willing to put time and effort into learning, practicing and progressing, your success will be evident.

Before concluding, here are some general tips:

- Do not be discouraged 
- Do not put all your eggs in the same basket - try to build different types of links and diversify your backlinks profile 
- Always maintain spreadsheets that tell you which sites you have applied to 
- Realize that even good links may take time to get you results 
- Always try to find out more about link building

7 Rules For Building A Successful Online

Hey guys, I just wrote a new post so I figured I should share it with you too. It's about 7 rules that I have for building a real online business. Here they are:

1. Focus on building a community.

A community of people who know like and trust you can make you money for a lifetime if you treat them right.

2. Focus on providing value and helping people.

Give and you shall receive - they say. And it's true - the more you give, the more people will follow you and trust your recommendations because they know you act in their best interest.

3. Focus on building your brand.

A brand is an asset. Once people associate your name with high quality this increases the value of everything you create. People are more inclined to check out what you have just because it comes from you. Also if you decide so in the future you can sell your business as a brand.

4. Focus on selling high quality programs.

This is how you provide even more value to your community. You shouldn't be ashamed to sell. Because there are programs and products out there that can change a person's life! And it's in their best interest to get these products in their hand. You're helping them by providing them with quality products. The keyword is quality. You should never promote crap products because that will only hurt your reputation and people will lose trust in you.

5. Reinvest your profits into growing your community.

This is how you scale a small business into a big business. Reinvesting your profits is key to your success. Your community is your #1 asset. The bigger your community, the more authority you will have in the marketplace. And the more money you will make because you will have bigger influence and more people ready to buy.

6. Focus on building a high converting sales-funnel.

This is how you make more money with the same amount of traffic. A high converting sales-funnel will allow you to make a lot of money with a small community and ultimately allowing you to grow that community by reinvesting your profits back into your business.

7. There's only 2 things you should work on in your business: TRAFFIC. And CONVERSIONS. 

So focus on those 2 things.

Every minute you spend working on your business ask yourself this:
Is what I'm doing now going to increase my traffic and influence? Is it going to make me more sales? Is it going to provide some kind of value to my community?

If the answer is no, it means you're doing the wrong thing! Stop immediately what you're doing and focus back on the activities that will make you money. For example: creating videos, writing a promo email to your list, finishing your product and generally just selling more.

These are some of my rules for success now. 

Thanks for reading. I hope you got some value out of it.

Facebook Founder Mark Zuckerberg Returns To Harvard As Graduation Speaker,Obtains His Harvard Degree(Pics)

One of Harvard University's most famous dropouts, Facebook Inc founder Mark Zuckerberg, returned to the Ivy League school to address its graduating class.

The 33-year-old tech titan, who dropped out of the college to found the pioneering social network company, has been on a nostalgia trip during the week leading up to Harvard's commencement. On Tuesday, he live-streamed a visit to the dorm room where he started the website he initially called "thefacebook.com" and made available just to his classmates. 

"This is literally where I sat. And I had my little laptop here and this is where I programmed Facebook. It took me about two weeks," Zuckerberg said in the video. "This is where it happened."

He also took to Facebook to announce that he has obtained his Harvard degree.

Lamborgini-inspired Prometheus Smartphone By Brandeis

WICKED SMARTPHONE

The Lamborghini-inspired Prometheus smartphone by Brandeis is not your typical off-contract handset, as it has features that rival many flagships. They include: a 6" Super AMOLED Freedom Display, 12MP dual-lens rear cameras with an octa-LED ring flash, Snapdragon 835 processor, 8GB of RAM, 256GB of internal storage, and a USB-C port.

It's super sharp aesthetics are Lambo-inspired. However extreme, that angular design is actually quite functional as far as ergonomics are concerned. Holding the screen feels natural and comfortable thanks to the narrow point at the bottom. How are you ever going to find a case for it? Don’t sweat it. It’s tough, durable, and features shatterproof Gorilla Glass!

As for the tech, it’s power-packed with an unbelievable amount of features including an innovative OCTA-LED flash that’s gonna help take INSANE selfies, a battery that charges to 50% in 15 minutes, a piezoelectric speaker system, and more!

Gbajabiamila Distributes E-Learning Tablets To Students(PHOTOS)

Gbajabiamila Distributes E-Learning Tablets To Students

The Leader of the House of Representatives, Femi Gbajabiamila, on Friday distributed no fewer than 501 computer tablets to secondary school students in his Surulere constituency.

In his speech at the occasion, Gbajabiamila said the gesture was a redemption of his electoral promise to impact on the lives of the people of the area.

He said that the idea to facilitate the tablets was conceived to improve the quality of education in schools through the use of ICT.

He said that ICT-based education was indispensable to the development of Nigeria in the 21st century, stressing that students needed to be properly equipped with the right tools to propel development.

“We are in the 21st century when the most important thing that drives development is technology.
“Nigeria cannot afford to be left out, that is why we are doing our little by distributing these tablets to our students today,” he said.

The House Leader explained that the selection of the students was made without political affiliation, adding that the management of the benefiting schools recommended the beneficiaries based on merit.

He said the tablet contained 117 books for Junior and Senior students and covered all the subjects in the curriculum.
The lawmaker added that the tool also contained tests and assessments that could help students in their learning.

According to Gbajabiamila, other features of the computer include processing applications for Word, Excel, PowerPoint and long lasting battery life of 6,000amh.
He said he had no doubt that the e-learning tool would help to improve the level of education in the state.
“I am fully confident that the Gbaja Tab will complement the “Educate Lagos “and “Eko Project” of the state government.
“I have facilitated this learning project and will need parents and teachers to monitor its usage by their wards.
“More importantly, parents need to know that Gbaja Tab is transferable to other children in the family as it contains textbook for all school classes, “he said.

Gbajabiamila said the 501 computers were as the first in the series; he promised to provide more to other students in subsequent phases.

A member of the House of Representatives, Mr Rotimi Agunsoye, commended Gbajabiamila for the tablets, saying they would assist the beneficiaries in their studies.
He said he was impressed by “this real empowerment” and promised to replicate the idea in his Kosofe Federal constituency.

A member of Lagos state House of Assembly, Mr Desmond Elliot, described the tablets as “a different form of empowerment,’ and would impact on the life of the beneficiaries.
“I, therefore, urge you students, to put the tools into good use for the benefit of your education and future, “he said.

The Sole Administrator, Surulere Local Government, Mr Sherrif Balogun, said his constituents were proud of Gbajabiamila’s impactful’ representation in the lower legislative chamber.

A beneficiary, Akeem Sanni, thanked the lawmaker for the gesture and prayed God to continue to strengthen him to assist more students in the area.

Amaechi Begins Inspection Of Lagos-Ibadan Railway Modernization Project(Pics)

Inspection of Lagos - Ibadan Railway.

Honourable Minister of Transportation, Chibuike Rotimi Amaechi begins the inspection of Lagos - Ibadan Railway Modernization Project with extension to Lagos Port Complex, Apapa,  Lagos State.

Below are photos from the inspection

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